Projects
Projects that I have completed or been involved in for classes, internships or personal curiosity.
Social Streaming
As streaming services continue to produce and release new media onto their platforms, users have become overwhelmed by content and frequently find it difficult to decide what to watch.
I wanted to design a social media extension for streaming services such as Netflix or Hulu that would allow users to have a more personalized experience. After 5 months of market research and prototyping, I finished a design project that achieved that goal.
Postmates Recipes
As part of my final project for a brand management class, I conceptualized a potential product extension for Postmates - Postmates Recipes. Not only was I able to find an unmet need within the post-COVID food delivery market but I was also able to create sample user interfaces and design the campaign. Working on this project, I learnt how research and situation analysis is just as integral to a successful pitch as the creative.
Class Cast
Working on Class Cast prior and post its launch allowed me to work on a variety of marketing aspects, including - graphic design, press release, and email newsletters. It provided me with an understanding on all it takes to create a brand that people resonate with and tap into the community of health & wellness.
Lotus Biscoff Ice Cream
For my marketing fundamentals final project, we worked with Lotus Biscoff for the launch of their new line of ice cream. In addition to creating an elaborate marketing plan for them to break into the American market, I created sample dummy ads and a video for the purpose of social media engagement with the hashtag #mybiscoffstory.
She's The First, USC
As a passion project I founded the first chapter of She's The First at USC - an organization dedicated to supporting education for females who are first of their families to graduate high school and attend college. I served as President for 2 years and helped recruit the next Executive Board after raising the number of members to 60.
