MEHAK
ARYA
CONTACT
213-298-0304
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EDUCATION
University of
Southern California
Los Angeles, CA
Class of '21
B.A in Communications
Minor in Marketing
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ACTIVITIES/EXTRACURRICULAR
American Marketing Association
(Vice President of Case Competitions Team),
She's The First (President), Annenberg Media Center (Social Media Producer), Jumpstart (Volunteer Work)
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TECHNICAL SKILLS
Adobe Creative Suite, G-Suite, Mailchimp, ComScore, Microsoft Suite, Python
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PROFESSIONAL SKILLS
Entrepreneurial Mindset, Go-to-Market Planning and Branding, Teamwork and Collaboration, Digital Analytics
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LANGUAGES
English (native)
Hindi (native)
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Experience
June 2020 - September 2020
Marketing/Growth Intern
Class Cast Live
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Los Angeles, CA
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Conceptualized and strategized the overall branding and marketing plan of Class Cast before its launch
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Created new initiatives for the company to partner with influencers, instructors, organizations, etc.
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Assembled and edited marketing documents, outreach and meetings to further initial objectives
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Assisted in creating mailing lists and newsletters to keep clients informed and engaged.
June 2019 - August 2019
Marketing Intern
Reckitt Benckiser
Dubai, UAE
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Worked with the company's flagship brand, Dettol, as a part of the new product launch team
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Led and worked closely with external creative agencies to expand the reach of Dettol's new launch through e-commerce strategies
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Collaborated with social media influencers in the UAE to curate and schedule content for Instagram and Facebook.
May 2018 -
July 2018
Copy/Creative Intern
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MullenLowe Lintas
New Delhi, India
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Conducted market research and created interactive content to promote Absolut’s new limited-edition bottles
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Participated in research analysis for Google Maps India and the impact of the new two-wheeler mode
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Created slogans and phrases for the new Google Maps feature for print advertising in the major cities of India.
June 2017 -
August 2017
Advertising Intern
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Tattoo, Wundermann Group
Dubai, UAE
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Created and presented reports about the impact of social media influencers in the digital dynamic across the UAE and how it affects behaviors of particular target demographics.
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Curated written content for notable brands for digital advertisements.